Contributed post
Everyone has a website these days. It’s so easy to sign yourself up for a service like WordPress or Squarespace and get yourself a quick and easy website within a few seconds. You don’t need to have any design or coding knowledge and in some cases, you don’t even need to have content to write about. You just need a website for your business, to have a few details and ultimately represent your company. Slap some social media widgets on it and you pretty much have a functional website.
While it’s a solid way to approach your online presence, it’s also the wrong way to go about making a website. You see, your website is an online storefront of sorts even if you don’t directly sell anything on the internet. It’s the gateway to your business on the internet and it needs to do more than just show off your contact details. In this article, we’re going to tell you what you’re doing wrong with your website and teach you how to correct it.
Focusing too much on design templates
Whether you’re managing a blog or a product page, it’s important that you don’t focus too much on flashy designs and impractical layouts. Focus on making your website easy to navigate and also compatible with mobile phones and other smaller devices. This makes your website experience better and your customers will appreciate accessibility and simplicity over a showy design.
Not having a blog on your website
It’s always nice for businesses to have some kind of communication with their audience. Twitter and Facebook are great social media platforms to do this, but your business should always have a blog to communicate with your audience with long-form content. For instance, you could explain some upcoming changes to your business services, you could inform your audience about a new product or you could talk about what’s coming up for your business.
Not planning ahead for SEO
The words you use and the language used to convey them are important. Picking the right words will help you rank higher in Google’s search pages, and creating original content for your website such as product descriptions, a knowledge base of helpful information or a blog will also help with your SEO. A conversion agency will help you optimize your website for not only SEO but also for readability and the customer experience in general.
Not paying more for a better web service
Many companies are content with the free or inexpensive services that their web host offers, but you’d be surprised at how much extra you get for paying just a bit more each month. Many web services offer better customer support, more design templates and even extra features if you decide to pay more. In addition, having your own domain instead of a subdomain is helpful for your audience to remember your web address.
While there’s nothing wrong with creating a basic website, we believe that it’s far more efficient and productive for your business to put more thought into your pages. It will help with your exposure, it will enhance the customer experience and it will ultimately make your business more successful.