I’ve got a new side hustle to share with you today… And you are going to LOVE it!
Over the last month, I’ve turned my Pinterest obsession into a money spinner.
I’ve been making money with affiliate marketing on Pinterest. This is a fantastically easy and flexible side hustle that anyone can do.
You don’t need to be an internet marketing expert. You don’t even need a blog.
You can get started today, with absolutely no upfront costs.
By the way, this post contains affiliate links. That means if you buy something after clicking one of my links I may receive a commission, at no extra cost to you. Thank you for supporting my site!
Here’s how it works:
- 1 Affiliate marketing on Pinterest
- 2 Why it’s easy to make money on Pinterest
- 3 Is Pinterest marketing legit?
- 4 Step by step guide to making money on Pinterest
- 5 Golden rules
- 6 Your essential Pinterest toolkit
- 7 What’s stopping you?
Affiliate marketing on Pinterest
So here’s the basic business idea. For the uninitiated, Pinterest is a giant virtual pin board. Users search for ideas, and ‘pin’ images that they love to come back to later. Each ‘pin’ is an image with a link. People can click on the image to visit the site it came from.
We can monetise this with affiliate marketing.
‘Affiliate marketing’ is simply when you promote an item online and get a commission for any sales. You promote the product using your own special tracking link, which is called an affiliate link.
When somebody clicks on your link and buys a product, the seller can see that you sent them, and you get a cut of the sale!
There are many ways to promote your affiliate links and make sales online. The most common is blogging. You can also share your links on social media, or in emails to your friends.
So why I am focusing on Pinterest?
Related post: How to Start a Blog to Make Money
Why it’s easy to make money on Pinterest
Pinterest is often referred to as a social network, but the truth is, it’s more like a search engine.
People go to Pinterest to look for ideas, and specifically to look for things to buy!
This means it’s easy and natural to promote great products on Pinterest without looking spammy.
Also, your pins on Pinterest hang around forever. It’s not like Twitter, where your message disappears into the ether just minutes after you tweet it out. If a pin gets picked up and gets a lot of repins, it will keep showing up in people’s feeds without any more effort on your part.
You don’t need a blog to make money on Pinterest. Anyone can create a Pinterest account and starting pinning affiliate links.
(However, there are certain affiliate programs which do require a website, so check with individual programs before signing up.)
And you don’t need hundreds of followers.
Again, Pinterest is a search engine. This means that if you pin fabulous images with good, keyword-rich descriptions, people will find your pins – even if they don’t follow you.
Is Pinterest marketing legit?
You might have heard mixed information about affiliate links on Pinterest. That’s because they were allowed, then banned for a period thanks to abuse by spammers. Now, since May 2016, they’re officially allowed again.
Of course, you shouldn’t abuse the system and you should take care not to across as spammy yourself.
Don’t use misleading images or descriptions to trick people into clicking on your links. Don’t flood Pinterest with hundreds of affiliate pins without repinning other content. And be especially careful to follow the rules if you are invited to any group boards.
You can take a look at Pinterest’s community guidelines for more information.
As long as you follow the rules, there’s no reason not to use affiliate links on Pinterest. Done correctly, you are simply helping people find the products or information that they came to Pinterest for.
So, how can you get started?
Related post: How to Make Money Online: 50+ Money Making Ideas
Step by step guide to making money on Pinterest
1. Make a Pinterest account
First of all, you obviously need a Pinterest account!
If you already have a personal Pinterest account, start with that. You don’t need a special account to do this. It’s an advantage if you already have an established account with some followers, even if it’s only a few.
I recommend having a business account. You can convert your existing personal account to a business account. This is free and very easy to do – just follow the instructions here.
A Pinterest business account just gives you a few extra features like basic stats and analytics. You don’t need to be a business, or even a blogger, to have a business account.
I currently have two Pinterest accounts: one for Boost My Budget, and one personal account. I’ve used both for affiliate marketing and seen some success on both of them.
If you’ve made a brand new Pinterest account for this, you’ll want to fill it out a bit so it doesn’t look empty.
I recommend making about 10-20 boards on topics that interest you and/or that you want to promote products in. This could be anything from baby clothes to interior design to bodybuilding! You can get an idea of trending topics here, but really, anything goes.
Then, pin at least 20-30 pins to each board. Don’t worry about affiliate marketing at this point. Just repin other people’s pins to fill out your profile.
2. Sign up with affiliate programs
Now you have a Pinterest profile, you need to find great products to pin – from companies that will pay you!
There are lots of different companies that pay commission to affiliates. Pretty much any large retailer you can think of has its own affiliate program.
My number one recommended affiliate program for general Pinterest marketing is called MagicLinks.
MagicLinks is awesome because it covers literally thousands of different retailers under one program. This means you don’t have to waste time applying to different affiliate programs separately. Through MagicLinks, you can create affiliate links to products in categories from arts and crafts to fashion, pets, weddings, books, food and anything in between.
There are well-known stores such as Target and Bed Bath & Beyond, and hundreds of sites I’d never heard of, such as temporarytattoos.com (tattoos are a surprisingly big market on Pinterest!)
You will need a minimum of 100 Pinterest followers to join MagicLinks if that will be your sole method of promotion, so work on building up your profile first if you’re new to Pinterest.
2018 update: I used to recommend an affiliate program called ShopStyle Collective. While I have received a lot of money from them over the past few months, unfortunately I have also heard some worrying stories such as shutting down accounts with no warning. I also found them to be very poor at communicating and customer support – for example, they changed my payment structure without notifying me.
I’ve decided to move away from ShopStyle Collective and focus more on MagicLinks because I don’t feel like I can trust SSC any more.
Of course, the best thing to do is join several different affiliate programs so you don’t have all your eggs in one basket!
3. Start pinning your affiliate products
Ok, so you’ve set up your Pinterest profile and joined some affiliate programs.The next step is to start pinning images of the products you want to promote to Pinterest!
You can pin the image directly from the retailer’s website, or use a free image editor like Canva to make pretty pins with text overlays and other effects.
Just make sure that the link associated with the pin is your unique affiliate link. This means that you will get paid if somebody buys the product that you pinned.
If you’re using MagicLinks, this is super easy. They actually have a pin button on each product page, which lets you pin images directly from their site with your affiliate link embedded.
Be sure to use the full, raw form of the affiliate link. Avoid link shorteners such as bit.ly or Pretty Link. Pinterest have advised that shortened links don’t always track correctly, which means you could miss out on commissions.
You can promote any kind of products on Pinterest. I have two Pinterest accounts: one for Boost My Budget, and one personal account. On my Boost My Budget account, I’ve promoted a handful of digital products related to blogging and making money online. On my personal account, I promote physical products such as clothes, accessories and home items. I’ve made sales on both within the first month.
If you already have a Pinterest profile, I recommend pinning products that fit in naturally with your existing boards. So for examples if you have a lot of fashion boards, look through affiliate retailers for clothes that fit in with the kind of things you already pin.
This will keep your profile looking natural and non-spammy. It also means that your affiliate pins are more likely to appeal to the people who already follow you.
4. Write a good description for each pin.
When you add a new pin, there is space for you to add a description. Write an accurate, detailed description of your product.
Remember, Pinterest is a search engine. Use lots of ‘keywords’ – the kind of words that people search for. This will help people find your pin, even if they don’t follow you. Look for the suggested search terms that Pinterest gives you when you start typing in the search box for ideas.
For example, one of the boards on my personal account is about stationery. If I pin a notebook, a typical description might be something like: ‘This cute pink notebook would be a great gift for a stationery lover, or anyone into bullet journals, scrapbooking or writing. I’d love to use this notebook for my journaling!’ This covers lots of key words which people might search.
You should also include a disclosure like ‘affiliate link’ or ‘#ad’ in the description. Regulators like the Federal Trade Commission in the US and the Advertising Standards Authority in the UK require a disclosure, and it’s just plain spammy if you don’t let your followers know.
5. Pin lots!
Pinterest likes people who pin a lot!
They especially like it when you re-pin popular pins. Repinning other people’s popular pins keeps your profile fresh and interesting for your followers, and it stops you looking like a spammer.
It also means that Pinterest will show your pins more often in other people’s feeds. Pinterest basically rewards people who share popular stuff, because they know you’re sharing things that people want to see.
So the more you re-pin popular pins, the more other people will see your own affiliate pins, and the more clicks you’ll get!
You should try to pin stuff several times throughout the day. The Pinterest app on your phone is great for this.
Also, bear in mind that not every pin will make you money. Some pins take a while to take off, and some just never get shared at all. You can’t just pin one random thing and expect to rake in the cash overnight.
You have to share new affiliate pins every day (preferably multiple pins!), experiment with new pin designs, and eventually you will see the commissions rolling in.
You can also get your pins in front of a bigger audience with group boards. These are especially important for newer accounts that don’t have many followers of their own!
Grab my free ebook all about Pinterest group boards here:
6. Step it up
Everything I’ve described so far is completely free. Anybody can start working through these steps and start making money on Pinterest, with no special tools or upfront costs.
However, doing all of the above manually can take a bit of time – especially since you need to remember to pin several times throughout your day to see growth.
Luckily, there are tools you can use to automate the process and see faster results.
My favorite site for scheduling pins is Tailwind. You could work just one day a month on Pinterest and schedule all your pins in advance. It keeps your account active even when you take a break. It also has great analytics so you can see what’s working best for you. You can get a free trial of Tailwind and $15 credit off a paid plan here.
There’s a lot of information in this article, but here are the key points to remember:
- Don’t spam
- Write great descriptions
- Declare your affiliate links
- Re-pin other people’s stuff
- Re-pin popular content
- Be consistent
- Don’t give up – pin lots, and allow time for new pins to take off!
Your essential Pinterest toolkit
As I mentioned above, anyone can start using this method by simply pinning manually a few times each day – but it may take a while to see results. If you want to take this side hustle seriously, here are a few tools and resources which will help you out:
How to Make Your First Affiliate Sale in 24 Hours Using Pinterest – this short online course was my introduction to affiliate marketing on Pinterest. I made my first sale within four days!
It is a super simple, easy to follow course. I got everything set up in one afternoon and started making money on autopilot after that.
The book shares the secrets for getting your pins widely shared, which I haven’t gone into in this article.
This book will be the most useful for people who are already set up on Pinterest and are members of a few group boards. Beginners will benefit from it too, but it will just take a little longer to make money.
Tailwind – the Pinterest scheduling tool I use. It gives you great control over your pin scheduling and useful analytics too. I can schedule a month of pins in a couple of hours with Tailwind. Get a free one month trial when you sign up with this link.
Canva – the image editor I use to make my pins (and all other graphics on this site). They have a free version and a paid version with extra features. The free version is more than good enough to create fantastic pins.
What’s stopping you?
There you go! This article only really covers the basics of affiliate marketing on Pinterest, but I hope it’s enough to get you started. This is really such a cheap, easy and fun side hustle to play with, and I’m really enjoying it so far.
I will report back on my progress with this method next month, and I’ll share more tips if people are keen.
By the way – not keen on sharing affiliate links directly on Pinterest? Check out these other posts on you can get paid to pin:
Have you shared affiliate links on Pinterest? What are your results? Any questions for me?
I’d love to hear how you get on!
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