Contributed post
If you are running a side hustle, you will know just how much effort goes into finding new customers. Whether your side hustle is just a fun thing you do in your evenings or a genuine contribution to your income, it can be really hard work to bring those pennies in.
But with a few different marketing methods, you can invest your time and money wisely to make the most of your side hustle and bring in the pounds. Though not every marketing campaign is a guaranteed success, with these ideas, you can try something new and hopefully learn along the way too.
Turning your passion into a side hustle is hard work but with these marketing tips, it will be worth the effort.
Flyers, Cards and Letters
It might not be the height of marketing fashion but direct mail marketing is certainly making a comeback. For a start, you don’t need to gain consent from the recipient as you do with email marketing so you are welcome to canvass a large area if you wish.
The key to direct mail marketing is to post something brightly coloured and quirky to stand out on the doormat. Try to get to your point as soon as possible make the purpose of your communication clear. So, if you are offering cleaning services, use relevant pictures and write ‘Cleaning’ in large letters. It’s actually obvious when you think about it!
Social Media
It seems that there is no business in the world that cannot benefit from using social media advertising and yours is no different. Use the location tools to zoom in on people around you to make the most of your local side hustle and then narrow down your audience as far as possible to get the best chance of reaching interested people.
You should also create a business page on Facebook and encourage everyone you know to like it and share it with their friends. This will provide you with a location to share your business news, content and anything else that springs to mind.
Tell Everyone You Meet About Your Hustle
Though many marketing methods are quite passive, with you throwing your message out to the internet or a doormat and then hoping for the best, you can take matters into your own hands by telling people about your hustle too. All your friends should know what you are up to and be able to work for you by recommending your services and products. But you can do this too by telling everyone you meet.
Since lots of initial conversations end up at the topic of work, this should be quite easy to get into conversation. Cement the idea with a business card complete with website, phone number and social pages and hopefully word will get around. The more networking you do, the faster your business name should travel on word of mouth.
Marketing your local side hustle is about getting people talking about you so if you can make yourself part of the neighborhood hub, people may be more inclined to send their business your way.